Marketing Manager - Medan

 Purpose of job: 

To implement the Yayasan Dewan Inggris British Council Medan Teaching Centre’s integrated marketing / communications / events / digital projects to promote English courses in line with corporate branding and achieve business objectives.

Context and environment:

The EA Region is of vital importance to the British Council in terms of both impact and income. Over the next three to five years we plan to increase turnover and surplus generation to build a self-sustaining region.

Very significant growth of our work in English is central to achieving this ambition and Indonesia is core to those plans. An IELTS partnership was established in 2012 as the first step towards this.

Accountabilities, responsibilities and main duties:

1) Work with the Centre Manager to formulate, implement and constantly improve the online and offline marketing performance of the Teaching Centre

• Implement and manage end-to-end online/offline marketing plans for all communications channels to achieve Teaching Centre business objectives

• Understand how marketing activities support achievement of corporate outputs and coordination of  the advertising, media and marketing promotion activities discussion and execution (how to measurement the success and performance of different marketing activities)
• With good knowledge to choose marketing communication methods and media depending on context 
• Assist with the maintenance of daily marketing operations also ensure all the quality review of online/ offline communication tools from external agencies are received and pass on the information proactively and in a timely manner 
• Able to gather required market information and relevant data on the target audiences, key competitors and market

2) Digital Focus 

• Design, execute, monitor, measure and report on the effectiveness of online/offline marketing campaigns, advertising and promotional activities tailored to target market segments, including social media, word of mouth, keyword search, banner ads and so on
• Responsibility for Teaching Centre web pages; design and upload content and ensure all information is up to date and relevant to online audiences
• Responsibility for Facebook fanpage and other social media platform built up and maintenance
• Conduct a quarterly quality review of Teaching Centre web pages to ensure effectiveness and (brand) consistency and oversee change as necessary 
• Assist with weekly and monthly data collection, monitoring and analysis of digital marketing tools 

3) Events, media arrangement and logistical support

• Design and implement media activities and events to meet agreed corporate quality and customer services standards
• Coordinate Teaching Centre’s collaborations with local publishers, such as weekly and monthly English columns
• Provide relevant project information to stakeholders and partners in a timely fashion
• Handle financial processes as per corporate Financial and Business System (FABS) process standards and project delivery plans
• Collect accurate scorecard data in line with corporate requirements

4) Administration of internal communications

• Regional Teaching Centre communications – regional news
• Provide Teaching Centre content for the British Council Indonesia Website / Social Channels
• Edit and update the Teaching Centre events calendar
• Demonstrate a commitment to reflective practice, professional and organisational development objectives, taking advantage of opportunities to enhance qualifications and or gain/share knowledge
• Make a positive contribution to team meetings and give suggestions to management for improving marketing practices and procedures
• Take part fully in the performance management system
• Undertake training in areas of professional interest
• Keep abreast of current trends and product/service knowledge in English Courses

Equal Opportunities and Diversity:

Work effectively with diversity as an essential and integral part of daily work and consistently meet the British Council’s Equal Opportunities and Diversity policy and standards in carrying out all internal and external duties.

Information Knowledge Management (IKM):

Manage information created and received in compliance with the British Council’s information management standards, policies, the UK Data Protection Principles and local legislation.

Key relationships:

• External: (Online/offline) media, advertising/PR agencies and design houses
• Internal: Regional Marketing/Digital teams, Sales and Customer Management team, Senior Teachers, Co-ordinators, Teachers, Resources Team

Other important features or requirements of the job:

Occasional unsocial hours in the evenings and weekends if required to attend events. 

Applicants who do not meet these requirements will not be short-listed for interview

A copy of the full role profile and an application form can be downloaded from the links below. You should return a completed application form through e-mail: job.vacancy@britishcouncil.or.id by stating the job title as the E-mail subject.

Closing date for receipt of applications is by 23:59 on Sunday 23th February 2014. It is essential that candidates use the application form provided on our website. The British Council does not accept CVs in place of the completed application form and it is unable to respond to telephone enquiries.

The British Council is committed to a policy of equal opportunity and welcomes applicants from all sections of the community. 

We guarantee an interview to disabled candidates who meet the essential criteria. 

The British Council is the United Kingdom's international organisation for educational opportunities and cultural relations. We are registered in England as a charity.