Set Designer & Art Director Sarah May explains about her creative process © British Council Indonesia
The digital revolution has provided everyone with an opportunity to become a designer, photographer or stylist. The internet and social media has helped the fashion industry to grow, especially with the ability to share information through images within instant moments. Therefore images are important for people in fashion industry, because images can help them to engage with their audience.
As a part of this year’s Indonesia Fashion Forward (IFF) programme, British Council, together with Jakarta Fashion Week held Fashion Image Makers; a series of activities focusing on fashion image making and a live collaboration project between IFF designers and three fashion practitioners from UK.
The three practitioners were Rebekah Roy (Fashion Stylist), Darren Black (Fashion Photographer), and Sarah May (Set Designer and Art Director). Rebekah is one of London's top fashion stylists, the Fashion Director of Disorder Magazine and UK Fashion Editor of Untitled Magazine. She styles for a variety of clients including Harvey Nichols, Kate Nash, The Feeling, and catwalk shows during London Fashion Week. Darren is a top fashion photographer with clients like Harvey Nichols & 9London. Darren's photos have been featured in numerous international publications such as Vogue, Elle, Dazed and Confused, GQ Kazakhstan, Papercut, The Independant, Sunday Times Style, and many more. Last but not least, Sarah is a set designer with an extensive client list which includes editorial, commercial and moving images such as British Vogue, Dazed and Confused, Japanese Vogue, Details, Camper, Paul Smith, Nike, French Connection and American Apparel.
On June 6, Fashion Image Makers Masterclass for general public was held at Femina Building. This event was a chance to learn more about how to create the unique and memorable images for fashion products. That afternoon, workshop participants – fashion designers, fashion practitioners, filmmakers, photographers, journalists, and general public met the speakers and discussed about their presentations on how to create a powerful fashion images.